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The Inversion Factor: How to Thrive in the IoT Economy (MIT Press) PDF




by Linda Bernardi : The Inversion Factor: How to Thrive in the IoT Economy (MIT Press)

ISBN : #0262037270 | Date : 2017-10-06

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PDF-c53d1 | In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, ins… The Inversion Factor: How to Thrive in the IoT Economy (MIT Press)


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The Inversion Factor: How to Thrive in the IoT Economy (MIT Press) by by Linda Bernardi

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